How to pay for ads and get money back: understanding cashback
For media buyers, marketers, and advertising agencies working with substantial budgets, it is essential not only to allocate funds efficiently but also to find ways to recover part of these expenses. This article explores the concept of cashback and how it helps optimise advertising costs. Additionally, we will discuss why PSTNET virtual cards, offering 3% cashback, are an optimal choice for all major advertising platforms.
What is cashback and how does it work?
Cashback refers to the return of a portion of the money spent on purchasing goods or services. In advertising, cashback serves as a means of offsetting some of the budget spent on promotional activities. The refund is made possible through affiliate programmes or special terms offered by payment services.
For example, if a Facebook Ads campaign has a budget of $10,000 and the card offers 3% cashback, this generates a $300 return. This amount can be reinvested into testing new hypotheses or launching additional advertisements.
PSTNET: multi-functional virtual cards for ad payments
PSTNET virtual cards are specifically designed for media buyers, pre-configured to work seamlessly with advertising platforms. Many agencies consider PSTNET to offer the best credit card for online advertising, thanks to its versatile options for various platforms.
PST Private cards stand out as the best choice due to their 3% cashback feature. All PSTNET cards come with essential features tailored to team needs, allowing unlimited issuance. They operate on Visa/Mastercard networks and are well-accepted by the security systems of advertising platforms.
Key Features of PSTNET Cards:
- BINs: Over 25 trusted BINs from US and European banks
- Team Management: Set card limits, assign roles, and allocate tasks efficiently
- Budget Control: Access detailed financial reports for expense tracking
- Funding Options: Top up cards using 18 cryptocurrencies (BTC, USDT TRC20, ERC20, etc.), SWIFT/SEPA bank transfers, or Visa/Mastercard
- Referral Programme: Earn additional income by inviting users through a referral link
PST Private: what makes it special?
PST Private is a unique programme designed for media buyers and marketers, offering exclusive benefits. Alongside 3% cashback, users can issue up to 100 free cards each month.
This programme suits both small and large advertising budgets. Participation doesn’t require verification of advertising expenses, making it highly accessible.
How to use cashback effectively
- Plan your budgets with cashback in mind
Before launching a campaign, calculate the potential savings. Cashback amounts are directly proportional to spending, so it’s crucial to identify how much of your budget can be recouped.
Tip: If managing multiple campaigns, allocate funds strategically to maximise returns. For instance, use individual cards for each campaign to track expenses and optimise cashback.
- Reinvest your cashback returns
Cashback is best used to further develop campaigns. It enables broader reach and experimentation with new advertising strategies.
Example: A Google Ads campaign with a $20,000 budget generates $600 cashback using a PSTNET card. This amount can fund new audience segments, minimising risks of underperformance.
- Ensure card compatibility for cashback eligibility
Some platforms may decline payments if the card doesn’t meet their requirements, reducing the likelihood of cashback.
Tip: Before launching campaigns, verify that your card’s BIN matches the platform’s requirements to ensure successful transactions.
PSTNET offers a free BIN checker tool for this purpose. It not only verifies BINs of any cards but also provides insights on billing thresholds, average spend per card, and the percentage of approved versus declined transactions for PSTNET cards.
How to start using PSTNET cards with 3% cashback
Setting up an account on PSTNET is a quick process, taking only a few minutes. Users can sign up via Apple ID, Google, Telegram, WhatsApp, or email. After registration, you gain access to tools like a Telegram bot for notifications and secure 3D Secure codes.
To start testing PST Private, choose the Extra Small plan and issue a single cashback card. For larger financial operations, consider the Large package to maximise benefits.
Conclusion
Cashback is an effective way to recover a portion of advertising costs and reinvest it into campaign development. Using cashback-enabled cards, such as PSTNET virtual cards, not only optimises expenses but also enhances campaign performance.
Plan your budgets, ensure card compatibility, and take full advantage of cashback opportunities. This approach will help reduce costs and achieve greater success in media buying.
